Welcome And The Big Goal

Rob 0:03

Welcome to the Van Ryan Compliance Podcast with Rob and Don. We help growing teams reduce risks, build trust, and stay audit ready without the overwhelm. Welcome back to this week's Van Ryan Compliance Podcast. I'm Rob.

Dawn 0:19

And I'm Don.

Rob 0:20

And Don and I are very excited. We are very excited for this week's podcast, aren't we, Don?

Dawn 0:26

Yes, we are. We are very excited.

Rob 0:28

We are focusing on how we at Van Ryan and the team here at Van Ryan is elevating compliance. Not the boring old GRCs, not the spreadsheets, not the click it and forget it platforms that don't work. I won't mention names, but you know them. But how you actually can elevate the experience with VRC One with our merch site and our new VanRyanCompliance.com site. And we're going to walk through those today today. Very excited about that.

Dawn 0:55

Yes. And we want to explain what compliance elevated means to not only us, but to you. Because when you're running a business, you probably aren't sitting around going, Ooh, I wonder what my compliance company's doing. Ooh, look at their fun branding. Maybe you should know. You're thinking about your customers, your employees, how you can elevate your service for your customers.

Rob 1:16

So definitely exactly. So the question we asked ourselves was this how do we make what we do clearer, cleaner, more useful, and easier for people to connect with? And the new look is just part of that. The bigger story is the experience behind the look.

Dawn 1:32

Right, right. And when someone comes to us feeling overwhelmed, we want them to leave that first conversation knowing where to start. And when they've been working with us for years, we want them to keep seeing progress, seeing how we change things to better their experience.

Rob 1:50

Yep, definitely. And that's what we're talking about today is our website, is our new VRC1 platform, which is actually new and rebranded and all cleaner. You've worked very hard on that, you and Emma. And we're also going to dive into our merch site and actually understand what you can do and how you can raise your own standard meaning for your business.

What Compliance Elevated Really Means

Rob 2:10

So, so Don, let me ask you this, because you've been a big driver of not only the merch site, but a lot of the aesthetics along with the team. What does it mean to be elevated?

Dawn 2:19

Oh well, when you say elevated, what do you want a business owner to hear? Um, is really the the question. Compliance elevated. To me, it means that you are you're elevating, it's not just the brand, you're elevating the experience. So as I go through and complete my audit, complete my training, all that, what kind of experience is that? Is it elevated? Is it customized to my industry? Those are the kind of things that I think about.

unknown 2:50

Yeah.

Rob 2:50

Well, I really think I think about how what does a client deserve, right? They deserve to know why we're asking for something, what the risk means, and what happens next. Uh, if we finish a conversation and we're more confused than when we started, it doesn't work at all. We want them to have a white glove experience. They want them to know their name. I think of some of the greatest hotels and restaurants in the world when the the attention to detail is there, they clean up the crumbs from the bread service, right? Or maybe you've dropped your fork and you pick it up without even knowing it. Every little detail that you've experienced at great places of service is what you're gonna experience here at Van Ryan. And just the rebranding is exactly that. And that it elevates the look and the feel to how we're going to deliver compliance on how we're gonna elevate you and your brand as a customer as well.

Dawn 3:40

Right. Absolutely. Yep. And the follow-through because you can look pretty, you can all this stuff, and it's all organized. Yes, but how is the actual experience? How's the flow? So we work really hard on there's a lot to a lot to do in HIPAA. There's a lot to do in all the compliance programs, but I'll just speak to HIPAA. There's a lot, a lot of things, a lot of pieces, a lot of pieces, a lot of questions you have to ask your team. Do we have this? Do we have that? What does this look like? Where's this screenshot? Where's this log? So we want to make sure it makes sense. We want to make sure that you could look at it and you could go, oh, I know what that means by just how we're presenting it. So it's really the experience and how the flow is during your your time with Van Ryt, you know, um, whether it's your audit, your, you know, conversation about an incident, policies, anything like that.

Rob 4:32

Well, and it's also elevating the policies. There's a lot of there's a lot of agencies and and and companies that don't write policies. And so what we've done is we've actually rewrote the policies, cleaned it up to ensure that we meet the CFRs, to meet sure ensure you meet all the regulations and the law, and then even changing the font so it's easier to read, just a little bit more polish, just elevating that whole experience. And those are the big areas right there.

A Website Designed For Clarity

Rob 4:59

The the website has really been totally redesigned because we really want people to find things. We want it to be very clear. So, what are some of the areas that we focused on here in the website?

Dawn 5:10

Yeah. Well, we focused on the industries we serve. We we work with a lot of different industries. And I always get the question of you guys work outside of our industry or you work, you do things with these folks? And it's like, yeah. So there's a lot of things that our old website didn't show. It didn't really didn't really have a lot of information on it. Yeah. So now we have an industry section. You y'all can see all the industries you work with, and it's not just this or that, it's it's a combination of industries, which is very exciting for us because we enjoy working with a lot of different industries because it it's just it's it's fun. So check that out. That's a big thing there. Also, some people come to us and say, Oh, well, it's overwhelming doing auditing and policies. I just want to do training. Sure. So we just have literally, you want to go the compliance solution way or you want to go the training way. So it's like you pick your path, um, you pick your journey. Uh, we have a big suite of training, training modules, and you can you can bundle them, you can choose one, whatever. So we want to make sure people know, again, the industries you serve, and also that you can work with us many different ways. So yeah.

Rob 6:21

Yeah. Yep, very true. We've um we've I think the the newest industry is the energy sector, which is is only coming to us for training. Because usually at that level, they have their auditors internally, they have good compliance teams, they have the documentation, the policies, but the training is always lacking. So we have we have seen a huge uh influx of uh energy companies coming in for our for certain and unique training, which is really key. Um also dive no dive in who talked about HIPAA, SOC, ISO, and high and high trust, those are all the frameworks, we know that. But also expanding into geographical areas because we're now we're we're doing more, we've done other work through Europe and and the US, obviously, and uh North and South America. Now we're trying to get going, moving into the into uh different regions of the country and also different regions of the world and really expand um betting the services area. And what's important to me is a good site, a good site that works. Yeah, I don't want something that's clunky. We've had clunky sites before. Oh yeah, but our site now is tight and it's clean and it's verbose and it shows you the Google reviews. So don't hear it from us, hear from our clients. Trust our clients what they're really saying.

Dawn 7:30

And also we wanted to, we we wanted to talk about our enhancements, yeah. What additional additional services you can get with Van Ryan. And so that's a big thing too, is the enhancements of our site. So we'd love to hear from from everyone after they go and and check it out and see what they think, think of our new colors and our new branding. So yeah.

Rob 7:50

And enhancements, it's like going to a yep, a fine steak restaurant, and you want oh boy, here we go.

Dawn 7:56

The topper.

Rob 7:58

Exactly. You have your aged fillet. Because Don and Emma just uh we just took Emma to Prime and Proper in Detroit as a celebration for her anniversary here. And yes, you can just get the steak, but obviously you could get the toppings, you can make an Oscar, you can have the mushrooms, you can have the asparagus, you can have all those things. But what's unique about that experience is you make it unique to you. So if you only want training, done. You only want audit, done. You want an audit with a little training, great. You just want policies, done. Um however you want to do it, that's how that's how we do it.

Dawn 8:32

Yep.

Rob 8:32

And now

VRC One And A Better Audit Flow

Rob 8:33

moving into VRC one, because this has been your, this has been your your second child since your first one's a college now.

Dawn 8:39

Yeah.

Rob 8:40

Um, what are some of the big keys within VRC One, Dawn that you and Emma have worked through to really enhance the and elevate the experience?

Dawn 8:48

The exciting piece of of VRC One is just the flow of the audit. Um you click right in the control, it tells you exactly what we're looking for. We're reviewing evidence, you know, immediately. Um, and it it really has a nice flow to it. And then you've got your client document area, which organizes everything that you need to find. So it's not just a huge laundry list of stuff. It's you can find your put on your HIPAA seal, right? Which all our clients should, bottom of their website. Promote yourself. They're sealed that they've been verified by uh the Anrind Compliance for their HIPAA compliance. There's obviously your audit report. Then very important is your summary report. Because if customers ask you if you've been audited, you don't give your audit report, you give your audit summary, your professional summary report. Well, make sure that you have that. But it just organizes everything in a in a nice organized way. And then we have, um, for those that are that are auditing with us in Q4 right now, which is quite a bit, we have a lot of Q4 audits this time of year. And so we have a new set of policies. We went through a lot of our policies and we did some globalization. So we did some combination of policies. So we didn't just have, you know, a lot of one-offs. We we kind of combined and and made them more robust. And so you'll get fewer policies, but you also get them separated out. Um they won't be in a book anymore. They'll be separated out so you can organize them and you can find them easily. So again, those are just some of the few things we are gonna constantly enhance more items in VRC One. We are hoping to come out with some editing functionality for the policies for customers. Yep. Also being notified of your chats, you know, on a maybe a bi-weekly basis when you chat in with us for your documentation. So there's lots of things that are coming that can be done with VRC One. So we are very excited. It looks, it looks really, really good with the branding. And that's just that's just the fun, shiny piece of it. So, but it is very, very functional. So again, love to hear from you on that. I know Emma gets a lot of comments on it as well as she works through audits with y'all. So yeah.

Rob 10:54

And it's not it's not a GRC platform, it's not a you know, AI does it all for you platform or SI, whatever the flavor is of the day, right? It is a is a place where you can track your compliance and you can show with authority your level, your completion, right? You know where you are in your in your process and in your audit, and you actually have that summary as well. And it's um it's very robust and it changes daily. We try to only change it a couple times a week, but we're just finding there's tweaks every day. So every day you pop in and it's new. It's like a new pastry at breakfast.

Dawn 11:28

Exactly.

Rob 11:30

Now going from VRC one, we also thought about how do we elevate the people doing the work, right? How do we make sure our clients are elevated, they're excited, they feel polished, they feel confident in their compliance exposure when their leadership asks, or there's an incident and the authorities ask, you know, where you are in your compliance steps and all of that. But there's also uh there's also the deeper dive into making people feel comfortable with the training and all that. Uh

Certifications Plus AI Training Options

Rob 11:57

so Don, let's go through that training piece.

Dawn 11:59

Yeah.

Rob 11:59

Um, what some of the training areas that we've also elevated.

Dawn 12:03

So I was at a conference recently and I told people, and I don't know if everyone knows, we have actually true HIPAA certifications now. We have two, a privacy officer and a compliance officer certification. And these are really important for those that have just been thrown the duty of, hey, be the compliance officer, which I bet you if we had people raise hands right now and there was a hundred people, I bet you 99 of the people in the room would say, yes, I was just handed this duty. So that's gonna help elevate you as a compliance officer, as the privacy officer, as just a someone that is on the private, sorry, the compliance team. It's gonna help you understand what compliance is. What does it look like? How do you implement it? What happens with an incident, all those kind of things. So people, you know, don't know, but we have a true certification. It is a few hours, takes a few hours. It is a true certification. All our training, when you post it out to to LinkedIn, let's just say, um, it does show evidence of you've been certified. Yep. And it is really, really great if you just don't really know what you're what you're doing and and you want to learn. So that's really exciting. And then our AI training. We do have free AI training. A lot of folks use it and benefit from it, but we've actually got some our our paid training is very robust. And so that is a big thing now with AI everywhere now. Everyone's everyone's using AI, everyone's seeing AI. So those are two big, two big things with training.

Rob 13:34

Yeah. And then as we as we bring that confidence in that AI SI conversation. And I talked about artificial intelligence. And now the more the work we do within AI, I definitely could see the argument for superintelligence because agents that you place inside your business to work with your business, to improve your business, become extremely thoughtful. Um become very, they're they're very intelligent and um intentional uh working within the processes, all the way from finance and to social and to marketing and to creating everything and anything. So that's what I really see. But the but the key, another kind of key piece is not only if you want to pay for the AI certification train, sure, we got that. If you want to just a taste, right? You want the appetizer course, we have that for free. Make it, watch it, do it. You can have the appetizer, but you want the real meal, yeah, you're gonna pay.

Dawn 14:27

I think you're hungry and you want to go out to a restaurant.

Rob 14:29

Always hungry. You never take it anywhere. Maybe stay home.

Dawn 14:34

I don't, but oh god.

The AI Exposure Score Tool

Rob 14:37

Those are the key pieces. And the other thing that we've the other thing that we we are really excited about, the AI piece is the AI export exposure score on our website. So on the site has a mouthful. That is AI exposure score. Basically, we built this tool that you can go out and you can answer. There's about 12 questions. It takes about a minute, minute and a half, and it'll rate your risk. And so we're very excited about that. Very happy that we'd be able to build that, put that on the site. So that's something that uh we're gonna continue to promote. And this is something that you can go ahead and do today. I don't care about your email address. I don't capture any information, and everything is in the show notes, so you can go ahead and grab those uh this week and try it out.

Dawn 15:19

And what's the tab? What's the tab on the website, Rob? What tab is that under?

Rob 15:24

The resources. Go to Venoryancompliance.com resources. You see the AI exposure score.

Dawn 15:29

Perfect. Perfect, awesome. Now

Merch Store And Brand Inspiration

Dawn 15:32

let's talk about the fun part. I'm just kidding, it's all fun. The merch store is very cool. I just want to eat. I had fun create. Well, that's my that's my advertising, marketing background, communication background, whatever, you know, all that. So created some fun, some fun stuff. There's there's a few fun uh silly hippie shirts as well. And but there's also Van Ryan branded stuff as well, with our you know, our full logo, just our VR monogram logo, which we're really proud about. And just a little backstory on the monogram type of logo is we were, as everyone knows, VRC. Um, now we have just gone to VR and we got inspiration um when we were out in in Amsterdam, but mostly, yeah, it was Amsterdam. It was the sorry, um, it was the museum there. We got to see a lot of the fine arts, including Rembrandts and stuff like that. Just just the architecture and just the just the seeing of just the art, not just architecture of buildings, but the art itself. And we just got inspiration to do more of a a unique uh bespoke monogram. And and and so we that's where that's where it came from this backstory. There was a lot of iterations, believe me, you know, on the plane, off the plane, uh, you know, when we got back and all sorts of stuff. But um, yeah, that was that was inspiration, and we're we're just really excited to finally unveil it. But anyway, check out our merch store. Also, coffee's coming back. Some candles, yes. Home goods. Had to do some home goods, blend. Don't put home goods in the world. I mean, there's gonna be more to come. I'm still searching out some other things, but uh it it was fun. It was fun to do. So definitely check that out. Absolutely.

Rob 17:11

Yep, very fun. Yeah, very

The Team And Partners Behind It

Rob 17:14

fun. And then obviously, the people behind the next chapter, right? We've talked about how how we've elevated the brand. Well, you can't elevate the brand without great people. And we first have to thank our team, Juni and Shay and Emma, and and even Ethan, he did a little bit of work pulling together what the brand needs to look like down to the to the color chips, right? Right down to the Pantone numbers, everything, um, to look to the field of the branding, how to elevate the training and elevate the sites and elevate the reporting. Um took a lot of inspiration from um some of the uh very some some of our like Don talked about European travels, that some of the reporting out of Europe because very clear and it's very crisp. And so we took some of the inspiration from there and what that really looks like. Not just a you know, Google Doc, Word doc, PDF, but really put something, put the report together so you can stand behind it. And you've invested in this. It's it's just as important as your trust, right? As your will, as anything else you've done for the business and your and your personal life. But those are those are really the key pieces. And not only, not only the key pieces of the team, our team here internally, but we also had great work with Ezekiel at uh Rush Rock Ship. Oh, I said his last name, Rock Ship, there we go, to help build the new site uh and really weave those together and really make the brand pop. His his team just did a fantastic job, along with the folks at business builders. Uh Jalen and his team there um did a great job in the LMS rebranding, cleaning that up and all the settings and just aligning everything. So just we could not, we we just wouldn't be where we are without great. And it's always about the people behind behind the brand's work.

Dawn 18:57

Yep. Yep, that's yeah, exactly. I'll echo the same thing. You just gotta have great partners in in uh in anything you do. And we always press upon this. Uh, make sure your your partners are good partners, your partners, your vendors, your third party, whatever you want to call them. And yes, those are they've been very great with us. So uh thank you to both of them. Yeah, and we just invite you to to visit our new website and click around and just go and uh ask questions, chat in with us, give us some feedback, you know, really just want to hear from you and uh yeah, and just let us know. We're very excited.

Rob 19:34

Yeah, yeah. That's your that's your invitation is go to van Ryan Compliance.com, go through the site, take the free AI training, take the free AI exposure score rating and get a report you can take to management. You can just look for yourself. I can do that. Yep. And then obviously the merch store, the shop.compliance.com is really powerful. It's really changed, really fun stuff in there. We're gonna we're gonna always, probably every month, we'll have some new stuff out there. But um, thanks for being part of the next chapter of Van Ryan Compliance. We're so excited where we're going, we're so excited where we've been, but we know going forward this is how we're going to elevate your experience here at Van Ryan.

Dawn 20:14

Absolutely.

Final Invitation And Goodbye

Dawn 20:15

Yep.

Rob 20:15

Well, thank you for joining us again this week. I'm Rob.

Dawn 20:18

I'm Don.

Rob 20:19

All right.

Dawn 20:20

Bye bye. Bye bye.